The Genuine Brannock Foot Measuring Device has been the global standard in footwear fitting accuracy since its invention in 1927. Known for its precision, durability and timeless functionality, this device remains an essential tool in professional shoe fitting environments across the world.

Its simple, robust design eliminates guesswork and provides the foundation for correctly fitted footwear — a vital step in achieving comfort, support, and performance.  

Key Features

• Industry standard design: trusted by footwear professionals worldwide for almost a century.
• Three key measurements: heel-to-toe length, arch length, and width for accurate shoe size indication.
• Precision and durability: made from high-quality synthetic and steel materials for long-term use.
• Functional and timeless: simple to operate, reliable, and consistent for every measurement.
• Fit guidance: the Brannock system accounts for the extra space needed between foot size and shoe size.

Product Specifications

Understanding the Brannock Measuring System

Shoe sizes and foot sizes are not identical. The foot needs space within the shoe to allow for comfort and movement. The Brannock Device is designed to measure a person’s shoe size, accounting for the small amount of additional room needed for optimal fit. It provides an accurate starting point for professional fitting, helping ensure footwear is neither too tight nor too loose.

This device does not measure foot size directly — instead, it indicates the appropriate shoe size that will offer the correct fit. Shoe fitting experts generally recommend choosing footwear approximately one size larger than the bare foot, and the Brannock system has been designed to reflect this principle.

How to Use the Brannock Device

1. Prepare the device: Set the width bar to its widest point and slide the arch length indicator back to make room for the foot.
2. Position the foot: Have the person stand with equal weight on both feet and place the right heel snugly into the heel cup. Ensure the heel is fully back against the device.
3. Measure heel-to-toe length: Press the toes flat and read the measurement at the longest toe, ensuring socks are smooth and not bunched.
4. Measure arch length: Place your thumb on the ball joint of the foot and slide the pointer until it rests securely against this point. This determines arch length.
5. Determine shoe size: Compare heel-to-toe and arch measurements. Use the larger of the two as the correct shoe size.
6. Measure width: Slide the width bar until it touches the edge of the foot. Read the width corresponding to the determined shoe size.
7. Repeat for the other foot: Reverse the device to measure the opposite foot. Always fit to the larger foot, as natural size variations are common.
8. Trial fitting: Use the measured size as a starting point and try on shoes to confirm comfort and performance. Adjust if necessary.

Example Size Comparison

Care and Maintenance

• Wipe clean with a damp cloth after use.
• Use mild detergent if necessary; avoid harsh cleaning sprays or disinfectants.
• Ensure the measuring areas are free of residue to maintain accuracy.

Professional Fitting Notes

The Brannock Device provides an accurate measurement and starting point for fitting shoes. However, variations in shoe manufacturing, styling, and materials mean professional judgment is essential. Shoe fitters may adjust size recommendations based on trial fittings and customer feedback. Properly using the Brannock Device helps ensure that footwear is correctly sized from the outset, improving both comfort and long-term wear performance.

Note: The Brannock Foot Measuring Device is a fitting aid, not a diagnostic tool. Always check final shoe fit with trial wear before purchase or issue.